My first major project after joining Aztec was leading the rebrand of our programming language, Noir. Noir is an open-source, zero-knowledge language that makes it simple to bring privacy to both Web2 and Web3 applications.
Inspired by the idea of private identity, we developed a brand system that feels cosmic and mysterious, with retrofuturistic cues that recall an early era of the internet—one that felt imaginative and otherworldly.
Noir Rebrand
2025